Choose the plan that fits your current stage, from early exploration through to more established team delivery. Current prices are synced from Stripe when available. Final billing details are always confirmed at checkout.
Credits power AI work — drafting documents, editorial reviews, critiques and context enrichment. Web-grounded research is bundled with your plan and never uses credits.
Pro | Max | Team Standard | Team Premium | |
|---|---|---|---|---|
Credits | 200 | 700 | 200 (per seat / pooled) | 700 (per seat / pooled) |
Start with the right level of structure, then scale up as your delivery needs mature — from solo validation through to multi-stream team delivery.

Bring structure to product decisions as your team, roadmap and delivery complexity grow.

Create consistent, decision-ready product documentation across clients, projects and multidisciplinary teams.

Move quickly without losing strategic clarity, evidence or alignment as expectations and investment increase.

Introduce experienced product practices before hiring a large or established product team.
Yes. Upgrade, downgrade or cancel whenever you like — cancellations take effect at the end of the billing period, and billing is handled by Stripe.
Your documents, projects and research stay fully accessible — credits only meter AI actions. Top up from £12 for 100 credits (300 for £30, 1,000 for £85), or wait for your next cycle’s allowance.
No. Web-grounded research is bundled with your plan: it runs once per project per category across six categories and is shared by every document in the project.
Pro and Max are designed for individual product leads, with Max providing a higher AI credit allowance. Team Standard and Team Premium are priced per seat and add collaboration and administrative controls, with Team Premium offering more AI credits for teams with greater usage needs.
See how it compares with the tools your team already uses.